{"id":976,"date":"2016-12-31T16:09:07","date_gmt":"2016-12-31T09:09:07","guid":{"rendered":"http:\/\/nguyenmaitram.com\/blog\/?p=976"},"modified":"2017-12-30T16:23:16","modified_gmt":"2017-12-30T09:23:16","slug":"nguoi-lam-marketing-lua-chon-su-noi-tieng-nao","status":"publish","type":"post","link":"https:\/\/nguyenmaitram.com\/blog\/2016\/12\/31\/nguoi-lam-marketing-lua-chon-su-noi-tieng-nao\/","title":{"rendered":"Ng\u01b0\u1eddi l\u00e0m Marketing l\u1ef1a ch\u1ecdn s\u1ef1 n\u1ed5i ti\u1ebfng n\u00e0o?"},"content":{"rendered":"<p>Hi\u1ec7n nay, vi\u1ec7c c\u00e1c nh\u00e3n h\u00e0ng ch\u1ecdn m\u1ed9t ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng n\u00e0o \u0111\u00f3 \u0111\u1ec3 qu\u1ea3ng c\u00e1o cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u00e3 qu\u00e1 quen v\u1edbi m\u1ecdi ng\u01b0\u1eddi. Tui th\u01b0\u1eddng ngh\u0129 r\u1eb1ng, nh\u00e3n h\u00e0ng s\u1ebd ch\u1ecdn g\u01b0\u01a1ng m\u1eb7t n\u00e0o:<\/p>\n<ul>\n<li>C\u00f3 h\u00ecnh \u1ea3nh t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi nh\u00e3n h\u00e0ng, v\u00ec h\u1ecd ch\u00ednh l\u00e0 \u0111\u1ea1i di\u1ec7n c\u1ee7a nh\u00e3n h\u00e0ng \u0111\u00f3.<\/li>\n<li>Ho\u1eb7c h\u00ecnh \u1ea3nh c\u1ee7a ng\u01b0\u1eddi ch\u1ecdn l\u00e0m qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, \u0111\u1ec3 kh\u00e1ch h\u00e0ng th\u1ea5y \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a m\u00ecnh trong nh\u00e2n v\u1eadt \u0111\u1ea1i di\u1ec7n.<\/li>\n<li>L\u00e0 m\u1ed9t ng\u01b0\u1eddi \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u00ecn v\u00e0o, y\u00eau th\u00edch, ng\u01b0\u1ee1ng m\u1ed9, mu\u1ed1n gi\u1ed1ng nh\u01b0 h\u1ecd n\u00ean mu\u1ed1n x\u00e0i s\u1ea3n ph\u1ea9m gi\u1ed1ng th\u1ea7n t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh.<\/li>\n<li>N\u1ed5i ti\u1ebfng \u0111\u1ee7 trong t\u1eadp kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ec3 qu\u1ea3ng c\u00e1o \u0111\u01b0a ra s\u1ebd ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c t\u1eadp kh\u00e1ch h\u00e0ng \u0111\u00f3 ch\u1ecdn mua s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"982\" data-permalink=\"https:\/\/nguyenmaitram.com\/blog\/2016\/12\/31\/nguoi-lam-marketing-lua-chon-su-noi-tieng-nao\/attachment\/3717780\/\" data-orig-file=\"https:\/\/i0.wp.com\/nguyenmaitram.com\/blog\/wp-content\/uploads\/2016\/12\/3717780.jpg?fit=400%2C304&amp;ssl=1\" data-orig-size=\"400,304\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"3717780\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/nguyenmaitram.com\/blog\/wp-content\/uploads\/2016\/12\/3717780.jpg?fit=400%2C304&amp;ssl=1\" class=\"aligncenter size-full wp-image-982\" src=\"https:\/\/i0.wp.com\/nguyenmaitram.com\/blog\/wp-content\/uploads\/2016\/12\/3717780.jpg?resize=400%2C304\" alt=\"\" width=\"400\" height=\"304\" srcset=\"https:\/\/i0.wp.com\/nguyenmaitram.com\/blog\/wp-content\/uploads\/2016\/12\/3717780.jpg?w=400&amp;ssl=1 400w, https:\/\/i0.wp.com\/nguyenmaitram.com\/blog\/wp-content\/uploads\/2016\/12\/3717780.jpg?resize=300%2C228&amp;ssl=1 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>Nh\u01b0ng m\u00e0 gi\u1edd ch\u1ecdn g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n c\u0169ng kh\u00e1 d\u1ec5 d\u00e3i, ch\u1ec9 c\u1ea7n &#8220;n\u1ed5i ti\u1ebfng, nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn&#8221;, b\u1ea5t ch\u1ea5p l\u00e0 bi\u1ebft \u0111\u1ebfn v\u00ec v\u1ea5n \u0111\u1ec1 g\u00ec, x\u1ea5u hay \u0111\u1eb9p c\u0169ng kh\u00f4ng \u0111\u00e1ng quan t\u00e2m. N\u1ebfu l\u00e0 bi\u1ebft \u0111\u1ebfn v\u00ec nh\u1eefng \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p th\u00ec t\u1ed1t. N\u1ebfu l\u00e0 bi\u1ebft \u0111\u1ebfn v\u00ec nh\u1eefng \u0111i\u1ec1u kh\u00f4ng t\u1ed1t \u0111\u1eb9p c\u0169ng t\u1ed1t lu\u00f4n, nhi\u1ec1u khi c\u00f2n t\u1ed1t h\u01a1n. &#8220;<strong><em>Ti\u1ebfng l\u00e0nh \u0111\u1ed3n g\u1ea7n, ti\u1ebfng d\u1eef \u0111\u1ed3n xa<\/em><\/strong>&#8221; m\u00e0, c\u1ee9 \u0111\u1ec3 nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn tr\u01b0\u1edbc, r\u1ed3i t\u1eeb t\u1eeb s\u1eeda sau c\u0169ng \u0111\u01b0\u1ee3c. Ng\u01b0\u1eddi Vi\u1ec7t Nam b\u1ea7y \u0111\u00e0n, nh\u01b0ng \u0111\u01b0\u1ee3c c\u00e1i mau gh\u00e9t, nhanh qu\u00ean, d\u1ec5 th\u00f4ng c\u1ea3m :D.<\/p>\n<p>R\u1ed9ng h\u01a1n trong c\u00e1i h\u1eadu qu\u1ea3 n\u00e0y l\u00e0 g\u00ec?<\/p>\n<p>-L\u00e0 nh\u00e3n h\u00e0ng b\u1ea5t ch\u1ea5p, c\u0169ng \u0111ua nhau t\u1ea1o ra nh\u1eefng tin x\u1ea5u (scandal) \u0111\u1ec3 ng\u01b0\u1eddi ta ch\u1eedi r\u1ee7a m\u00ecnh, ch\u1eedi c\u00e0ng h\u0103ng t\u1ee9c l\u00e0 c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi nh\u1eafc v\u00e0 nh\u1edb \u0111\u1ebfn m\u00ecnh (v\u00ed d\u1ee5 l\u00e0m c\u00e1i event ngay S\u1edf Th\u00fa, khuy\u1ebfch t\u00e1n m\u1ea5y th\u00f4ng tin ru\u1ed3i bu ki\u1ebfn \u0111\u1eadu trong s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh &#8230;). Sau \u0111\u00f3 l\u00e0 l\u00ean ti\u1ebfng xin l\u1ed7i, t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh \u0111\u1eb9p, v\u00e0 d\u00e2n ch\u00fang s\u1ebd h\u00e1t b\u00e0i h\u00e1t &#8220;\u0110\u00e1nh k\u1ebb ch\u1ea1y \u0111i, ch\u1ee9 ai \u0111\u00e1nh ng\u01b0\u1eddi ch\u1ea1y l\u1ea1i&#8221;. Ho\u1eb7c m\u1ea5y b\u1ea1n c\u1ee9 im l\u1eb7ng trong gi\u00f4ng b\u00e3o, \u0111\u1ee3i b\u00e3o \u0111i qua, t\u1eeb t\u1eeb r\u1ed3i xu\u1ea5t hi\u1ec7n tr\u1edf l\u1ea1i (l\u00fac n\u00e0y th\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang b\u1eadn coi b\u00e3o b\u00ean v\u00f9ng \u0111\u1ea5t m\u1edbi r\u1ed3i, c\u0169ng ch\u1ea3 c\u00f2n quan t\u00e2n chuy\u1ec7n c\u0169 n\u1eefa).<\/p>\n<p>-Nh\u1eefng ng\u01b0\u1eddi mong mu\u1ed1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng s\u1ebd t\u1ea1o nh\u1eefng c\u00e2u chuy\u1ec7n t\u00e0o lao, x\u1ea5u x\u00ed, g\u1edbm \u00f3i \u0111\u1ec3 d\u00e2n ch\u00fang bu v\u00f4 ch\u1eedi (con n\u00e0y kh\u00f4ng c\u00f3 s\u1ec9 di\u1ec7n, th\u1eb1ng kia b\u1ecb \u0111\u1ee9t d\u00e2y th\u1ea7n kinh nh\u1ee5c, nh\u1ecf n\u00e0y b\u1ecb ch\u1ed3ng b\u1ecf t\u1ed9i qu\u00e1, th\u1eb1ng kia to\u00e0n &#8220;cosplay&#8221; ngh\u1ec7 s\u0129 H\u00e0n &#8230;), l\u01b0\u1ee3ng theo d\u00f5i c\u1ee9 th\u1ebf m\u00e0 t\u0103ng v\u00f9n v\u1ee5t. Sau \u0111\u00f3 l\u00e0 nh\u1eefng \u00fd ki\u1ebfn tr\u00e1i chi\u1ec1u xu\u1ea5t hi\u1ec7n \u0111\u1ec3 b\u00eanh v\u1ef1c, l\u00fd gi\u1ea3i, chia s\u1ebb&#8230; v\u00e0 nh\u1eefng-ng\u01b0\u1eddi-mong-mu\u1ed1n-n\u1ed5i-ti\u1ebfng \u0111\u00f3,<em> cu\u1ed1i c\u00f9ng \u0111\u00e3 n\u1ed5i ti\u1ebfng<\/em>. H\u1ecd kh\u00f4ng \u0111\u01b0\u1ee3c quan t\u00e2m b\u1edfi nh\u1eefng nh\u00e3n h\u00e0ng l\u1edbn th\u00ec c\u0169ng s\u1ebd l\u00e0 nh\u1eefng nh\u00e3n h\u00e0ng nh\u1ecf. \u0110\u00e1m l\u00e0m Marketing ch\u1ec9 bi\u1ebft suy ngh\u0129 \u0103n x\u1ed5i \u1edf th\u00ec s\u1ebd \u0111ua nhau \u0111\u1eb7t m\u1ea5y b\u1ea1n \u0111\u00f3 qu\u1ea3ng c\u00e1o; kh\u00f4ng ph\u1ea3i lo\u1ea1i qu\u1ea3ng c\u00e1o l\u1edbn (nh\u01b0 TVC, Print-Ad&#8230;) th\u00ec s\u1ebd l\u00e0 lo\u1ea1i qu\u1ea3ng c\u00e1o nh\u1ecf (nh\u01b0&nbsp;<a href=\"https:\/\/www.facebook.com\/\">Facebook<\/a> Post, ch\u00e8n s\u1ea3n ph\u1ea9m hay nh\u1eafc \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u trong m\u1ea5y c\u00e1i video&#8230;). M\u1ea5y b\u1ea1n \u1ea5y kh\u00f4ng \u0103n \u0111\u01b0\u1ee3c d\u00e0i th\u00ec s\u1ebd \u0103n \u0111\u01b0\u1ee3c ng\u1eafn, c\u00f2n \u0111\u1ee1 h\u01a1n kh\u00f4ng \u0103n \u0111\u1ed3ng n\u00e0o.&nbsp;<\/p>\n<p>\u0110\u00e1m b\u00ean ngo\u00e0i nh\u00ecn v\u00f4 th\u1ea5y d\u1ec5 \u0103n, ch\u1ecbu nh\u1ee5c x\u00ed, b\u00f4i tro tr\u00e9t tr\u1ea5u l\u00ean m\u1eb7t m\u00ecnh 1 th\u1eddi gian r\u1ed3i thi\u00ean h\u1ea1 s\u1ebd th\u00e1i b\u00ecnh, nh\u1eefng ng\u01b0\u1eddi t\u00e2m B\u1ed3 T\u00e1t s\u1ebd l\u1ea1i dang r\u1ed9ng v\u00f2ng tay \u0111\u1ec3 th\u1ee9 tha cho m\u1ecdi l\u1ed7i l\u1ea7m em l\u1ee1 g\u00e2y n\u00ean kho\u00e1i qu\u00e1, nh\u00e0o v\u00f4, nh\u00e0o v\u00f4. G\u00e2y n\u00ean m\u1ed9t x\u00e3 h\u1ed9i qu\u00e1 <em>h\u1ed7n lo\u1ea1n, v\u00e0 th\u00fai qu\u1eafc<\/em>. Ng\u01b0\u1eddi ta kh\u00f4ng d\u1ecdn ph\u00e2n m\u00e0 c\u1ee9 t\u1ea1o h\u1ebft b\u00e3i n\u00e0y \u0111\u1ebfn b\u00e3i kh\u00e1c \u0111\u1ec3 ru\u1ed3i bu. <strong>Th\u00fai r\u00f9m m\u1ed9t g\u00f3c tr\u1eddi!<\/strong><\/p>\n<p>N\u00f3i \u0111i c\u0169ng ph\u1ea3i n\u00f3i l\u1ea1i, r\u1ea5t r\u00f5 r\u00e0ng l\u00e0 m\u1ea5y c\u00e1i th\u00fai r\u00f9m \u0111\u00f3 \u0102N \u0110\u01af\u1ee2C, m\u1ed9t s\u1ed1 (kh\u00f4ng \u00edt) ng\u01b0\u1eddi-n\u1ed5i-ti\u1ebfng&nbsp;b\u1ecb ch\u1eedi banh nh\u00e0 l\u1ed3ng, nh\u01b0ng c\u00e1t-s\u00ea qu\u1ea3ng c\u00e1o nh\u1edd \u0111\u00f3 m\u00e0 v\u00f9n v\u1ee5t \u0111\u1ebfn kh\u00f3 hi\u1ec3u, m\u1ed9t s\u1ed1 doanh nghi\u1ec7p sau &#8220;scandal&#8221; v\u1eabn s\u1ed1ng t\u1ed1t v\u00e0 kh\u1ecfe. C\u00f3 ph\u1ea3i ch\u0103ng ch\u00ednh nh\u1eefng b\u1ea1n l\u00e0m Marketing \u0111ang dung d\u01b0\u1ee1ng, o b\u1ebf, v\u00e0 c\u1ed5 v\u0169 cho vi\u1ec7c t\u1ea1o ra m\u1ed9t <strong>x\u00e3 h\u1ed9i b\u1ed1c m\u00f9i<\/strong> nh\u01b0 v\u1eady? M\u1ea5y b\u1ea1n kh\u00f4ng &#8220;book&#8221; qu\u1ea3ng c\u00e1o nh\u1eefng ng\u01b0\u1eddi-n\u1ed5i-ti\u1ebfng \u0111\u00f3 m\u1ed9t c\u00e1ch thi\u1ebfu suy ngh\u0129 v\u00e0 r\u1ea7n r\u1ea7n nh\u01b0 v\u1eady th\u00ec m\u1eafc g\u00ec ch\u00fang kho\u00e1i qu\u00e1, l\u00e0m \u0111\u01b0\u1ee3c l\u00e0m ho\u00e0i? M\u1ea5y b\u1ea1n kh\u00f4ng ch\u1ecdn t\u1ea1o ra nh\u1eefng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u x\u1ea5u xa th\u00ec sao d\u00e2n ch\u00fang c\u00f3 c\u00e1i nh\u1eafc \u0111\u1ebfn.&nbsp;<\/p>\n<p>K\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u qu\u00e1 hi\u1ec1n l\u00e0nh, \u0111\u00f4i khi kh\u00f4ng \u0111\u1ee7 \u0111\u1ed9 vang, nh\u01b0ng tui ngh\u0129 n\u00f3 s\u1ebd ph\u1ea7n n\u00e0o gi\u00fap cho x\u00e3 h\u1ed9i ch\u00fang ta t\u1ed1t h\u01a1n. N\u01b0\u1edbc m\u00ecnh c\u1ea7n l\u00e0m \u0111\u00fang v\u00e0 l\u00e0m t\u1ed1t tr\u01b0\u1edbc \u0111\u00e3, tr\u01b0\u1edbc khi c\u00e1c b\u1ea1n qu\u00e1 tham v\u1ecdng l\u00e0m m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 &#8220;\u0111i\u00ean r\u1ed3&#8221;, &#8220;l\u1edbn lao&#8221;, &#8220;\u0111\u1ed9t ph\u00e1&#8221;. Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i kh\u00f4ng ch\u1ec9 l\u00e0 l\u00e0m t\u1eeb thi\u1ec7n, l\u00e0m tr\u00e1i \u0111\u1ea5t xanh h\u01a1n v.v&#8230; m\u00e0 c\u00f2n l\u00e0 \u0111\u1eebng l\u00e0m cho x\u00e3 h\u1ed9i suy \u0111\u1ed3i h\u01a1n n\u1eefa. Kh\u00f4ng bi\u1ebft c\u00f3 b\u1ea1n l\u00e0m Marketing n\u00e0o c\u00f3 suy ngh\u0129 nh\u01b0 tui kh\u00f4ng? Hay tui l\u00e0 m\u1ed9t \u0111\u1ee9a qu\u00e1 nhu m\u00ec, v\u00e0 kh\u00f4ng t\u00e1o b\u1ea1o, kh\u00f4ng \u0111\u1ee7 t\u01b0 c\u00e1ch n\u00f3i m\u1ea5y chuy\u1ec7n n\u00e0y?<\/p>\n<p style=\"text-align: right;\">[H\u00ecnh \u1ea3nh trong b\u00e0i \u0111\u01b0\u1ee3c ki\u1ebfm tr\u00ean Google Images]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hi\u1ec7n nay, vi\u1ec7c c\u00e1c nh\u00e3n h\u00e0ng ch\u1ecdn m\u1ed9t ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng n\u00e0o \u0111\u00f3 \u0111\u1ec3 qu\u1ea3ng c\u00e1o cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u00e3 qu\u00e1 quen v\u1edbi m\u1ecdi ng\u01b0\u1eddi. Tui th\u01b0\u1eddng ngh\u0129 r\u1eb1ng, nh\u00e3n h\u00e0ng s\u1ebd ch\u1ecdn g\u01b0\u01a1ng m\u1eb7t n\u00e0o: C\u00f3 h\u00ecnh \u1ea3nh t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi nh\u00e3n h\u00e0ng, v\u00ec h\u1ecd ch\u00ednh l\u00e0 \u0111\u1ea1i di\u1ec7n c\u1ee7a nh\u00e3n h\u00e0ng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ng\u01b0\u1eddi l\u00e0m Marketing l\u1ef1a ch\u1ecdn s\u1ef1 n\u1ed5i ti\u1ebfng n\u00e0o? - Nguy\u1ec5n Mai Tr\u00e2m<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nguyenmaitram.com\/blog\/2016\/12\/31\/nguoi-lam-marketing-lua-chon-su-noi-tieng-nao\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ng\u01b0\u1eddi l\u00e0m Marketing l\u1ef1a ch\u1ecdn s\u1ef1 n\u1ed5i ti\u1ebfng n\u00e0o? - Nguy\u1ec5n Mai Tr\u00e2m\" \/>\n<meta property=\"og:description\" content=\"Hi\u1ec7n nay, vi\u1ec7c c\u00e1c nh\u00e3n h\u00e0ng ch\u1ecdn m\u1ed9t ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng n\u00e0o \u0111\u00f3 \u0111\u1ec3 qu\u1ea3ng c\u00e1o cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u00e3 qu\u00e1 quen v\u1edbi m\u1ecdi ng\u01b0\u1eddi. 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